During the summer of 2023, I delved into a personal project that came alive to further explore my interest in sports and design. Through this, I wanted to create a mock social media package covering the 2020 NBA Playoffs and Finals. I crafted a dynamic package encompassing the bracket, advanced graphics, and distinctive visuals for stages of the playoff journey. Each part held its unique theme while maintaining a cohesive system. In addition, some of these graphics could be expanded for promotional uses such as displayed on billboards across the team's respective cities.
Y E A R:
Summer 2023
Summer 2023
C A T E G O R Y:
Art Direction, Social Campaign
Art Direction, Social Campaign
