The Charlotte Stingers introduces a new XFL team into the league, aiming to seamlessly integrate it into the city's dynamic sports landscape. The scope encompasses the logo design, branding materials, and team collateral, with the objective of creating a compelling presence within the league. The design choices include a crafted color scheme inspired by the stinger bee and unique hexagonal patterns reminiscent of a hive. These elements are utilized to resonate with both the Queen City and the symbolism of the team's mascot. The versatility of the design ensures effective implementation across various platforms, contributing to the establishment of a memorable and competitive new XFL franchise.
Y E A R:
Advanced Campaigns, Fall 2023
Advanced Campaigns, Fall 2023
C A T E G O R Y:
Brand Identity, Art Direction
Brand Identity, Art Direction
D I S T I N C T I O N S:
Gold Graphis — New Talent 2024 Competition: Logo, Design
SALUTE National Design Competition Award — Graphic Design: Identity
Gold Graphis — New Talent 2024 Competition: Logo, Design
SALUTE National Design Competition Award — Graphic Design: Identity
