For this project we were asked to design a consumer advertising campaign based on our assigned company. My given company was Topo Chico Hard Seltzer and through this I wanted to create highly visual solutions with a corresponding headline. My goal was to capture the essence of the brand, with the new hard seltzer line being inspired by their iconic mineral water's taste which started production in Mexico since1895. Integrating these details, the project aims to generate excitement and interest, increasing sales for the product line.
Y E A R:
Art Direction, Spring 2023
Art Direction, Spring 2023
C R E D I T S:
Images: Adobe Stock, Freepik, Vecteezy, Dreamstime
Images: Adobe Stock, Freepik, Vecteezy, Dreamstime
D I S T I N C T I O N S:
AAF Dallas Gold Award 2024 — Advertising, Campaign Materials
DSVC NSSC 19 Award — Best of Advertising & Art Direction
Featured in 2024 WORK National Juried Student Exhibition
Silver Graphis — New Talent 2024 Competition
AAF Dallas Gold Award 2024 — Advertising, Campaign Materials
DSVC NSSC 19 Award — Best of Advertising & Art Direction
Featured in 2024 WORK National Juried Student Exhibition
Silver Graphis — New Talent 2024 Competition
